Demand for Better Nutrition Propels Growth in Supplements

 Demand for Better Nutrition Propels Growth in Supplements

The market for Dietary Supplements is estimated at $155.2B in 2022; it is projected to grow at a CAGR of 7.3% to reach $220.8B by 2027, according to a Research & Markets report. Increasing consumer health awareness and rising disposable income across regions are factors that have encouraged people to shift to nutraceuticals such as dietary supplements.

Consumers have become increasingly aware and conscious of their dietary habits. Lifestyle changes, along with a better understanding of fitness and health, have encouraged people to consume multivitamins and minerals in the form of capsules and tablets.

Increasing health awareness has also led consumers to shift to customized dietary supplements that are specific to their biological requirements. Consumers have become increasingly inclined toward a healthy lifestyle and additional nutrition. With changing preferences due to increased health awareness, consumers are increasingly seeking dietary supplements in their daily lifestyles.

In the vitamins segment, popular supplements include vitamin D and vitamin B12. Vitamin D promotes calcium absorption in the gut and maintains adequate serum calcium and phosphate concentrations to enable normal bone mineralization and prevent hypocalcemic tetany. Vitamin B12 is a nutrient that helps keep the body's nerve and blood cells healthy and helps make DNA (the genetic material in all cells). Over the past couple of years, there has been a rise in concern over the prevention of osteomalacia, which is a vitamin D deficiency disease that causes bone pain and muscle weakness. Such diseases are prevalent in the North American as well as European regions. This has led to a rise in demand for vitamin D dietary supplements in these regions since the consumption of dietary supplements has been on the higher end.


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